Inject your copy with clarity. So you can skyrocket your revenue. 💉💎✨
Hit your growth goals faster
with an expert's help.
Let's sharpen the messaging
on your website, emails,
landing pages & ads.
I help B2B companies sound memorable in overcrowded markets.
My engaging copy helped increase revenue by 374% 💰📈
Imagine this confusion:
A subscription business struggled to use the right words to convert customers.
Sure, they had amazing products. Great word-of-mouth.
Why, oh why, was it so hard to *scale* that customer growth? Aargh.
WHAT I DID:
I interviewed and surveyed their customers. This data helped me optimise their marketing funnel - website, emails, FB ads. Here's the strategy:
✓ I refined their value proposition.
✓ I translated technical jargon into clear, no-nonsense language.
✓ I hooked customers with pain-points that grab their attention.
BOTTOM LINE:
The subscription business's web revenue increased by 374.06%.
...just 90 days after implementing my new copy.
The brand has since been able to grow. And finally scale up. ✨
1. Voice-of-Customer Research Analysis and Findings Report 🎉
YOU'LL SOLVE THIS PROBLEM:
Reduce the guesswork when creating your marketing campaigns.
Let's not stab in the dark trying to find the right messages anymore.
YOU CAN ACHIEVE THIS OUTCOME:
Discover the messages that attract your top 35% most high-quality customers.
Because I'll analyse the pain-points and concerns of that specific group.
I can uncover your B2B customers’ decision-making process through:
- 5-7 customer interviews
- Customer survey
- Analysis of your demo calls
- Competitor marketing analysis
- User testing (messaging validation tests)
- Key stakeholder and team interviews
I'll then compile all this juicy data into a clear, useful research doc.
So you can take the guesswork out of your messaging.
And send excited shivers down your customers' backs - when they read your copy.
Starting at: $1,200 | Delivery: 3 weeks
2. Clear Alignment Messaging Guide 🎉 (AKA *what* your copy should say)
YOU'LL SOLVE THIS PROBLEM:
Your copy has brain fog. At times it's:
- confusing
- dull
- inconsistent
- outdated
Your product is amazing though! So you're ready to inject your messaging with some serious clarity. ✨
YOU CAN ACHIEVE THIS OUTCOME:
You weaponise your marketing with clear storytelling that compels customers to pay attention. To your brand.
You can finally crystallise your product's differentiated value.
Replace team arguments with team alignment.
Your Clear Messaging Guide will include:
- Brand strategic narrative
- Positioning and differentiation statement
- Elevator pitch
- Value propositions for your product's features
- Top customer pain-points
- How you solve these
- Top customer motivations
- What customers think they need
- Key buying channels (e.g. LinkedIn, YouTube)
- Messaging hierarchy
- Inhibition removers and trust-builders
- Influencers that affect yes/no buying decision
Get your team aligned on marketing and sales communication - by having the doc at hand. So you can feel confident on how to talk about your product.
Starting at: $2,700 | Delivery: 4 weeks
3. Memorable Tone-of-Voice Guidelines 🎉
YOU'LL SOLVE THIS PROBLEM:
You don't want to sound like yet-another generic B2B tech business.
YOU CAN ACHIEVE THIS OUTCOME:
You do the f*cking impossible: you make B2B buyers want to read your ads. 😨
Differentiate through a distinct voice.
I'll pinpoint your brand's verbal identity in the intersection between:
1) Your team's personality.
2) Your top customers' (general) personality traits.
3) Compelling personality traits that your competitors are *not* tapping into.
Your voice can embody 2-4 of the following qualities:
- Funny / quirky
- Playful
- Logical
- Honest and upfront
- Wise
- Likeable geek
- No BS
- Passionate
- Humble and approachable
This distinct personality builds trust. And makes your brand look bigger than it is.
Your brand voice guide will include:
- Memorable Brand Voice
- Distinct Personality Traits
- Vocabulary
- Style Guide
- Copy Recommendations
- Copy Mock-Ups
- AI Inputs (to quickly generate your voice)
- Bonus - if you hire content writers:
- Copy Submission Process
- Feedback Process
Guidelines for an *existing* tone-of-voice:
Starting at: $1,100 | Delivery: 3 weeks
Developing a tone-of-voice then creating the guidelines:
Starting at: $1,800 | Delivery: 4 weeks
You need more customers to switch to you → Website Copy 💻
YOU'LL SOLVE THIS PROBLEM:
Strong B2B prospects exit from your website. Causing your SDRs to miss out on valuable leads.
YOU CAN ACHIEVE THIS OUTCOME:
Boost B2B decision-makers' confidence with smart, engaging copy.
I’ll inject your website with data-driven messaging. And a sharp voice.
Your website copy package includes:
- Voice-of-Customer (VoC) research and report
- New revamped copy
- Wireframes (to help speed up your designer & developer's implementation)
- Creative collaboration with your designer
1 single page (includes VoC research):
Starting at: $2,000 | Delivery: 3 weeks
5 important web pages (includes VoC research):
Starting at: $4,000 | Delivery: 5 weeks
You need to fight churn → Onboarding and Retention Emails
YOU'LL SOLVE THIS PROBLEM:
Your retention metrics are suffering.
You're unsure on how to tap into the power of emails to fight against churn.
YOU CAN ACHIEVE THIS OUTCOME:
- Want more leads to attend demo's → Demo show up sequence
- You have too many different types of users → Segmentation emails
- Improve your activation metrics → Onboarding emails triggered by behaviour
- You need to fight churn:
- → Reengagement emails for inactive users
- → Check-in emails for pre-renewal customers
- Your product team require user feedback → Feedback emails
- Want to increase word-of-mouth → Referral request emails
- Need customers to upgrade their tier → Upsell sequences
Your email package includes:
- Email strategy and map
- Subject line variations for A/B testing
- Body copy variations
- Wireframes to speed up implementation
Email sequences (includes VoC research):
Starting at: $1,000 | Delivery: 3 weeks
You need high-quality leads at a lower CPA → Landing pages and PPC ads
YOU'LL SOLVE THIS PROBLEM:
High CPA is kicking your campaign's butt right now.
You check your analytics dashboard with disappointed hope.
YOU CAN ACHIEVE THIS OUTCOME:
Convert leads with powerful landing pages.
+ Compelling PPC ad copy for LinkedIn, Google and Facebook ads.
Convert more demo's or free trials. Test a new offer. Revamp a campaign.
Whatever you need — let's get more high-intent customers through your door.
Your landing page package includes:
- Voice-of-Customer research and report
- Headlines with A/B test variations
- CTA button copy with A/B test variations
- Wireframe - to speed up implementation
- 3-5 variations of social ads (to send to the page)
Landing page:
Starting at: $1,250 | Delivery: 3 weeks
Social ads:
Starting at: $200 | Delivery: 1 week
You need marketing help *right* now → Growth Marketing Sprint
Use me as your CMO/Chief Copywriter for 1 week.
I'll fit you into my schedule. I can:
- Help you maximise your marketing budget
- Audit your existing marketing campaigns
- Coach your marketers to write better-converting copy
- Consult you on how to get better marketing RoI
- Write better-converting copy
Pick your biggest RoI task - based on your current marketing problem areas.
- We’ll hop on a 30-60 min Zoom call – to get aligned on your needs.
- I'll help improve your marketing for the next 1-14 days.
- You can then request any follow-ups via email, no probs.
Starting at: $2000 | Delivery: 1-14 days
You want easy conversion opportunities → Pricing Page Audit
I'll help you spot low-hanging fruit opportunities to optimise the conversions on your pricing page.
Some of these suggestions could take 5 mins to implement on your back-end... and give you a return of 10x.
I'll breakdown how to fix broken areas - related to your copy, design and UX.
Your pricing page audit package includes:
- Fast-track delivery within 7 days
- 30-min video analysis (& transcript) - on how to improve conversions
- Copy improvement re-writes: 2-4 new headline variations to A/B test
- Annotated PDF of my suggestions
- Email support
- 30-min follow-up call for questions
You'll get a taste for how I think and approach problem-solving.
This will validate if I'm a good-fit for bigger projects with you in the future.
Note: you'll benefit most – if you already have a steady stream of web traffic.
If your website's a ghost-town, solve that problem first.
Price: $780 | Delivery: 1-7 days
My B2B client saw *45%* more active web visitors. 💰📈
NOT from guesswork.
From my thorough, data-driven process:
- I analysed competitor sites for differentiation opportunities.
- Reviewed Voice-of-Customer data (e.g. customer surveys)
- Inspected HotJar heat-maps for where users are hot and cold.
- Arranged messaging hierarchy based on customers' needs.
- Developed an engaging B2B brand voice.
- ↪ Crafted website copy and wireframes - based on ALL this data and strategy.
RESULTS:
45% more prospects engaged with the website - just 2 weeks after implementing the new copy.
Catch me teaching SaaS-y copywriting hacks in places like:
